Albert Bandura
Behaviorism: One of the most famous experiment was the Bobo doll, were a video of a women acting aggressive on a Bobo doll was shown to a women. After seeing it many children acted the same. His theory tried said that all behavior is directed by reinforcement or rewards.
Juilian Rotter
Social Learning Theory: personality represents an interaction of the individual with his or her environment. Rotter sees personality, and therefore behavior, as always changeable.
Martin Seligman
Learned Optimism: On Seligman´s theory he states that people learn to act a certain way, some people learn to be helpless and stop trying to escape something after trying and failing. His experiment on electrifying the floor of the dog cage tried to prove his theory.
Aaron Beck
Cognitive Behavior Theory: He believed that dysfunctional behavior is caused due to dysfunctional thinking, and that thinking is shaped by our beliefs
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